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Why Shop with Us
We’re a proudly British, family-run business on a mission to bring safe, fun, and long-lasting toys to homes across the UK. As parents ourselves, we know how important it is to choose toys that not only spark imagination but also stand up to real-life play.
Everything we stock is carefully chosen with safety, quality, and joy in mind. From rainy-day crafts to garden adventures, we’re here to help families make the most of every season.
With next-day dispatch, free delivery over £50, and thousands of five-star reviews, you can shop confidently – knowing you’re buying from a team that genuinely cares.
Why Parents Trust Us

Hear from our Happy Customers
Frequently Asked Questions
Are your toys safety tested?
Absolutely. All our toys meet the UK’s Toys (Safety) Regulations 2011, which means they must undergo safety assessments, including mechanical, chemical, flammability tests, age labelling, and more, to ensure they’re safe for children to play with. We also include either the CE or UKCA marking, both are accepted in Great Britain and show conformity with current safety standards
How long does delivery take?
We dispatch orders placed before 3 pm (GMT/BST) on working days the same day. Most deliveries across mainland GB arrive within 3 working days, though larger or heavier items may take 3–5 working days. We also offer faster options—like Next Day delivery—if you’re in a hurry.
Can I return a toy if it’s not right?
Of course. We want you and your little ones to be happy with your purchase: You have 30 days from dispatch to return an item. It must be unused, in its original packaging, and in resalable condition. Just pop in a quick message for a return authorisation number. Send it back via Royal Mail Signed For (at your cost) to our Worcester address. Once received, we’ll process a refund (minus original delivery, unless otherwise stated) within 30 days.
Do you offer discounts or run promotions?
You bet! We regularly run promotions—think seasonal sales, special bundle deals, clearance offers, and exclusive subscriber-only discounts. The best way to catch ’em? Sign up for our newsletter to get the latest deals, new arrivals, and toy-themed inspiration straight to your inbox.








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